Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
Wow. This is really great stuff. I just stumbled across this on Pinterest. (proving the power of that venue!) I have been blogging for over 10 years and listen to Gael and Mark too, so most of it was just refresher for me. But your list was exceptionally well written, complete and compelling. I actually thought pretty hard to come up with something that I could say, “Hey I got one more thing for you” and came up blank. So kudos to you!
Influencer marketing is taking the world by storm. Influencers across a variety of social media platforms and even blogs can help you get your message to the masses. And fast. While you might have to pay some money to access this medium, you can drive massive amounts of relevant traffic, and ultimately sales, to whatever it is that you're peddling.
Finding new ways to increase website traffic is critical for any business. In order for your business to grow, you need to continually bring new potential customers to your site. But developing strategies to accomplish this goal is not always easy. How do we increase website traffic, exactly? What type of content will attract new website visitors? This article outlines the best ways to accomplish these goals so you can continue to grow your business.
“Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. In the past year alone, we’ve used Facebook and Instagram advertising to generate more than 100,000 unique targeted visits to our website for less than $0.25 per click, which has resulted in thousands of leads and hundreds of new customers. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”.
Humans are visual by nature, and increasingly people are doing web searches for images as well as text. Google has made a number of updates to make Google Image Search more robust and easier to use, and having high-quality, engaging, search-optimized images on your site can help you capture some of that search traffic. If you have an ecommerce site, having good product shots is even more important—according to a study by artificial intelligence company ViSenze, 75% of consumers have been inspired to make a purchase based on image and video content.
Context is another important factor to be aware of. Your page might rank for a keyword, but if searchers then click on your link but immediately bounce away, Google will take that as a signal that your page didn’t deliver a good result and it can impact your ranking. Its mission is to deliver quality search results, so the content you provide needs to be a quality response to the keyword or phrase.
This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part is that everyone involved will bring some of their own audience, and you can get the attention of people interested in your field.
I am the founder of Credo. I have 10 years of SEO and digital experience, across agencies and in-house, and have worked with some of the largest websites on the internet to drive growth. I live in Denver CO with my wife and dog. I am an entrepreneur, speaker, writer, skier, rock climber, and plan to visit every continent on Earth. You can find me on Twitter and LinkedIn.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.
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Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.
The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
In addition to maintaining a robust social media presence on your chosen platforms, joining social media groups can help you get your brand in front of new audiences and show your industry expertise. Find and join groups related to your industry and volunteer to answer questions or provide insight to create relationships, build brand awareness, and generate website traffic.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Indeed a great post about website traffic. Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales. Getting website traffic is the most important thing for any website. To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time. We have to write engagging content which can help readers. I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article. Thanks for sharing it with us. :D
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.