Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Wow. This is really great stuff. I just stumbled across this on Pinterest. (proving the power of that venue!) I have been blogging for over 10 years and listen to Gael and Mark too, so most of it was just refresher for me. But your list was exceptionally well written, complete and compelling. I actually thought pretty hard to come up with something that I could say, “Hey I got one more thing for you” and came up blank. So kudos to you!
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It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
Consider your resources. If your website traffic has been increasing by 10 percent with blogging alone but you’re now going to start investing in pay-per-click (PPC) ads, you can expect an increase that correlates with the additional spend. If you’re a B2B company, you can expect about a 2.5 percent click-through rate for your ads. The cost of PPC ads is based on the keywords you’re bidding on, who else is bidding on them and how relevant your ads are (known as your quality score). A marketing agency with expertise in demand generation will be able to recommend a budget and set realistic expectations for website traffic based on that budget.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
Honestly, no one with any clout is going to allow you to appear on their podcast or write a guest piece for their blog if it doesn’t deliver value for their audience. Guest posting is a two-way street – the blog owner gets traffic to the content while the poster gets a link to their own website and the chance to get referral traffic back to their site from it. The reputation needs to be upheld by both players.
I often use LinkedIn as a platform for helping to bring awareness to a topic. LinkedIn has massive reach and it's also what we call an authority site. When done the right way to the right audience, that article can bring in droves of traffic to your site. Use the long-form format and make it keyword specific but also relevant to the audience you're trying to reach.
Wonderful tips have been shared in this article! A complete guide on how to increase traffic using social media platforms. We all must be not be aware of most of the things. I am pretty sure, this article is going to be very useful and helpful for all the bloggers and website owners to get more followers and engagement to promote their marketing and run a successful business.
Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website. If you’re sharing a blog post, you can pin all of the images within the post. Why is this impactful? It gives you multiple opportunities to have a pin take off. One of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website. Say you want to promote a product page. You can upload custom pictures to entice click through to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The trick is to offer something your audience can truly benefit from–like a freelance contract template, or advice on how to write a great freelance proposal.
As for your email list, an ideal internal traffic system involves live broadcasts for all new content and email marketing automation to promote your evergreen content, as well as the key benefits of your product. This kind of automated system allows you to regularly communicate in a systemized way, so you don’t need to sit down and come up with something new every time.
Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.
Learning best practices of using target keywords and phrases should be your top priority. Not only should you be using your target keyword in the headline, throughout the article, and in your image file names, there are a lot of other best practices to get familiar with, like making your URL SEO-friendly and using keyword synonyms. There’s a lot to learn.
Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can't figure out a way to get those eyeballs onto your page, then conversions will be the last thing you'll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that's not the only way you can get those prospects to show up.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.