In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.

On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition.
How can you get the context part right? It begins with planning topics that are a good fit for your customer personas and then aligning them with appropriate high and mid-volume keywords. As Content Marketing Institute discusses, be very careful not to “over” optimize – keyword stuffing or trying to rank for a keyword just because it has a lot of searches can backfire on you. Always keep that target audience in mind.
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Facebook is keen to promote streaming video – the success of Twitch.tv has them drooling. This means that Streaming videos are given massive “reach” – more people see them. They’ll show your video to more of your page subscribers, more group members, etc. If the video is good, you’ll get lots of shares and likes, and this can build your audience rapidly.

You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to increase website traffic to get the sales rolling in. From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.

Quora is a question and answer site with more than 300 million monthly unique users. Show your expertise in your field and increase brand awareness by providing useful answers to relevant questions from users. One of the best things about Quora is that great answers will continue to drive website traffic over time—as long as the answer is relevant and accurate, people will keep finding it.

Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.

Breaking it down, Traffic Cost is SEMRush’s way of showing the hypothetical value of a page. Traffic Cost estimates the traffic a page is getting by estimating clickthrough rate (CTR), and then multiplying it against all the positions it ranks for. From there, it looks at what others would be willing to pay for that same traffic using Google AdWords’ CPC.

The company had been blogging for five years, but no single blog post had ever received more than 1,000 views. By promoting just a few posts with native advertising, traffic to the company’s blog exploded. But it wasn’t just about the traffic. The data showed about 6 percent of people who visited the blog went on to explore other areas of the company’s website. This is significant considering the average conversion rate of online shoppers across all industries is less than 3 percent. 
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website. If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
For one thing, when someone clicks on your article from a paid source, there’s a chance that if the content is good, they’ll share it and draw in even more organic traffic. Secondly, there has been evidence to show that paid listings have a positive impact on your search presence and can boost results from organic listings. Note that a paid ad in itself doesn’t boost your search rankings, but it contributes to your overall presence and may lead to further searches of your brand later on.
Gross, public speaking! But no, seriously. If there’s a conference going on that’s closely related to your niche, do everything you can to get there. I’ll never knock networking online, but there’s something about reaching a targeted, focused, engaged group of people face-to-face that is a whole new level of promotion and networking. As a bonus, you’re sure to run into tons of other people doing the same thing, which means a million opportunities for collaboration.
Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.
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He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.

In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
How can you get the context part right? It begins with planning topics that are a good fit for your customer personas and then aligning them with appropriate high and mid-volume keywords. As Content Marketing Institute discusses, be very careful not to “over” optimize – keyword stuffing or trying to rank for a keyword just because it has a lot of searches can backfire on you. Always keep that target audience in mind.
Organic traffic, on the other hand, are those visits which are tracked by another entity — usually because they have arrived through search engines — but also from other sources. Hubspot’s definition emphasizes the term “non-paid visits,” because paid search ads are considered a category of their own. But this is where the lines between direct and organic start to get little blurry.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.

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Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
You probably already have a budget for a lot of these activities, so you may just need to reallocate some of your spending. For instance, maybe you already have an in-house writer who handles your company’s blog and social media. She has a basic understanding of SEO, but she’s not looking at search data to shape the editorial calendar. You saw a spike in organic traffic a few years ago when you launched the blog, but now it seems to have reached a plateau. To make up for the slow growth there, you’ve been investing a lot more in Google Ads. The ads help with visibility, but they’re not getting the conversions you want. You also want to create some professional looking videos, but the extent of your staff’s experience is using their iPhones to capture their dogs’ new tricks. 
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 
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