Website traffic is the lifeblood of many digital publishers around the globe. Anyone working with a digital media property, brand, blog, or popular website likely relies on website traffic for the majority of their digital revenue. But, as the digital publishing ecosystem evolves and changes, where should digital publishers begin to look for new streams of website traffic?
On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
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If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
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Yes the article was highly informative it\’s very very useful to the newbies like me in the field of digital marketing, It shows instead of creating some website / blog waiting with hope for the traffic to come instead put more logical steps. Promoting at the different sources where usually traffic can be built for the websites excellent insight hope we can use to the fullest extent with your further guidance & support of-course.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Find relevant Facebook Pages and Groups and start commenting and engaging with others. Don't spam. Don't promote. Not at first at least. But, comment and engage. Add value. Then, and only then, when the opportunity is right, direct them to a relevant piece of content on your site that would help add to the conversation. When done right, not only can you get the right eyeballs, but those prospects can quickly turn into customers.
SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.
Investing in paid advertising is like upgrading to a 600-HP engine and adding a turbocharger. It will amplify all your efforts and generate web traffic much faster than organic traffic alone, especially for people who are ready to buy. In fact, PPC traffic converts 50 percent higher than organic traffic, and companies make an average of $2 in revenue for every dollar they spend on AdWords, according to Clever Clicks.
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
Sites like Outbrain and Taboola are great for promoting your website or blog as long as you have some sales funnel setup and an ability to track those individuals who arrive from these platforms. These sites will promote your content across thousands of other similar websites across the internet for a fee. However, be sure to do your due diligence and test things out before diving in headfirst.
Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.