In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to growing a blog.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
How can you get the context part right? It begins with planning topics that are a good fit for your customer personas and then aligning them with appropriate high and mid-volume keywords. As Content Marketing Institute discusses, be very careful not to “over” optimize – keyword stuffing or trying to rank for a keyword just because it has a lot of searches can backfire on you. Always keep that target audience in mind.
When you look for an influencer to partner with, look for someone who not only has a large following, but is knowledgeable and authentic. Give them any resources they need to clearly communicate your brand and what you do. When they post on social media, share their posts on your business page. Try to cultivate long-term relationships with influencers.
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Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
I often use LinkedIn as a platform for helping to bring awareness to a topic. LinkedIn has massive reach and it's also what we call an authority site. When done the right way to the right audience, that article can bring in droves of traffic to your site. Use the long-form format and make it keyword specific but also relevant to the audience you're trying to reach.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Essentially, what distinguishes direct from organic traffic today is tracking. According to Business2Community, direct traffic is composed of website visits which have “no referring source or tracking information.” A referring source can be a search engine, or it can be a link from another website. Direct traffic can include visits that result from typing the URL directly into a browser, as the simple definition suggests.
That’s true Thomas – this can happen when going after very competitive keywords. To avoid that you can just grab the first subpage you see ranking – subpages most of the time won’t have a lot of brand searches associated with them/you’ll see true topic value. It may be lower than normal, but in general can’t hurt to have a passive calculation when making arguments of what you might achieve.
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic.
To get started with guest posting, you’ll need to reach out to blogs that appeal to the type of audience you’d like to target. Instead of just sending along a full article, provide the blog’s editors with a summary of your intended topic, and give them a chance to approve it first. This improves your chances of getting published successfully (and saves you from wasting valuable time).