Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
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This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!

Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
“A good way to look at generating sustainable traffic (or organic traffic) is to think of it as creating helpful and relevant content for your target audience. What topics are your audience always searching for? Write a blog post to help answer their questions. Are your blog posts becoming outdated? Update the content so that your audience will still find it useful.

On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
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When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question – this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post. Because they’re authority figures, it not only lends the piece credibility, but if they happen to share the post, I’ll get exposure to their audience as well.

#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.


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For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing  links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
Well, the age of print media is coming to a close. But there’s no reason why some enterprising blogger couldn’t use the same tactic to get new subscribers. Let’s say you have a lifestyle blog targetting people in San Francisco. You could promote the giveaway through local media, posters, and many other tactics (we’ll get into these methods shortly).
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides? 

When you look for an influencer to partner with, look for someone who not only has a large following, but is knowledgeable and authentic. Give them any resources they need to clearly communicate your brand and what you do. When they post on social media, share their posts on your business page. Try to cultivate long-term relationships with influencers.  


Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Hi SEO 4 Attorneys, it could be any thing is this for your site for a clients site.It could be an attempt at negative SEO from a competitor? The thing is people may try to push 100's of spammy links to a site in hopes to knock it down. In the end of the day my best advice is to monitor your link profile on a weekly basis. Try to remove negative links where possible if you cant remove them then opt for the disavow tool as a last resort. 
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.
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Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.
However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?

hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.
Backlink Training: Our Full, Free Course on Backlinks and Link Building for SEO “If you build it, they will come.” That statement may have worked in Kevin Costner’s 1989 movie but certainly not in today’s competitive world of online marketing. You need to get more proactive. You need to become an SEO fighter. A warrior. A champion. Mind-blowing content is a great start, but...

The ‘Skyscraper Technique’ is a popular and effective way of creating traffic-boosting content. In a nutshell, it involves finding an existing piece of content with a lot of backlinks and creating something similar but better. Your piece might be longer and more comprehensive, better quality, or more up-to-date – basically, anything encouraging people to link to yours instead of other posts on the same subject.
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