When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
When you’re just starting out, you’ll need to focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords. In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords. The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
There are a lot of different avenues you can go with this one, and I’ve tried quite a few different methods. The first is finding related bloggers in your field and reaching out to see if they’ll accept a guest post from you – you’ll have to do a lot of trial and error with this, because you’ll get a lot of rejections, but reaching that new audience can really pay off.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Honestly, no one with any clout is going to allow you to appear on their podcast or write a guest piece for their blog if it doesn’t deliver value for their audience. Guest posting is a two-way street – the blog owner gets traffic to the content while the poster gets a link to their own website and the chance to get referral traffic back to their site from it. The reputation needs to be upheld by both players.
A note on Reddit based on my personal experience; Redditors are notoriously wary of new people. So if you want get traffic from Reddit, you better take a long time to establish yourself first before even thinking about promoting your own stuff. And if you think you can fool them, think again. Some of them go to great lengths to find out everything about you.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution. 

Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
Your audience seeks out your content or is a regular consumer of your content. Website traffic to your property could be from your audience, but if you’re completely dependant on a 3rd party platform to send the traffic to your website, it may be the platform’s audience that you’re borrowing. (that’s something we talked about on Episode 47 of the Publisher Lab Podcast)

Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work! 

Start browsing through articles in the same category as your content. Like the articles you genuinely like, and downvote the ones you’re not interested in. Do this for a few minutes every day.This step is very important – StumbleUpon uses the data to learn what kind of content you like. When you submit content, StumbleUpon will show it to other users who like the same kind of content.Act like your ideal reader, and that’s who StumbleUpon will share your content with.
I have noted it has become harder to build an audience in 2019 than in previous years. Among things that happened which were once reliable target sources are now diminished. Facebook very limited visibility unless you pay, Stumbleupon closing down Mixed is nowhere near as good as know Stumble options which led to easy leads, Twitter and Facebook no longer connected, alot of free tools now have to be paid for with Twitter.

Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm


Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.


Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.

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