Considering 70-80 percent of searchers only focus on organic results, according to MarTech, organic traffic is the best opportunity you have to grow your website traffic. A strong SEO strategy starts by understanding what your buyers are most likely to search for. You probably already have a good idea of what that is, but the data might surprise you. For instance, let’s say you sell accounting software. Plenty of people search for that—more than 12,000 a month, according to SEMrush—so naturally, you want to rank on the first page of Google for that term.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
Imagine you had the opportunity to give a presentation to an auditorium full of potential customers, without having to travel or market the event. With SlideShare, you can. SlideShare is a hosting service for professional content that has 80 million unique visitors per month, 80% of which come from organic search. Sharing presentations on your company and industry can increase website traffic by raising brand awareness and demonstrating your industry expertise and thought leadership.
For this, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur – which will be impossible to land in the beginning anyway – what you should focus on is finding something that fits with your style and niche. It’ll help you build your brand, get connected with interested readers, and look great for networking possibilities.
Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁
More than 1.9 billion people watch videos on YouTube every month, and 30 million of those are on the platform daily. Create a YouTube channel for your business and fill it with educational, fun, or how-to videos and you're likely to see a boost in website traffic as viewers click through to your site to learn more. You can also embed YouTube videos in the body of your website to keep visitors engaged once they get to your site.
Great post Matt, I am just getting more into traffic and seo so reading through most of your content… Just tested my site and it wasnt too good 54/100 mase some changes on the images and now 68/100 with more suggestions to improve on, which I will need to learn more about … I have also added a large image on Yoast seo for Twitter so will see how that goes too… Thanks Again :)