The ‘Skyscraper Technique’ is a popular and effective way of creating traffic-boosting content. In a nutshell, it involves finding an existing piece of content with a lot of backlinks and creating something similar but better. Your piece might be longer and more comprehensive, better quality, or more up-to-date – basically, anything encouraging people to link to yours instead of other posts on the same subject.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?

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For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.

Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
For one thing, when someone clicks on your article from a paid source, there’s a chance that if the content is good, they’ll share it and draw in even more organic traffic. Secondly, there has been evidence to show that paid listings have a positive impact on your search presence and can boost results from organic listings. Note that a paid ad in itself doesn’t boost your search rankings, but it contributes to your overall presence and may lead to further searches of your brand later on.

Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?


Great post Matt, I am just getting more into traffic and seo so reading through most of your content… Just tested my site and it wasnt too good 54/100 mase some changes on the images and now 68/100 with more suggestions to improve on, which I will need to learn more about … I have also added a large image on Yoast seo for Twitter so will see how that goes too… Thanks Again :)
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

The company had been blogging for five years, but no single blog post had ever received more than 1,000 views. By promoting just a few posts with native advertising, traffic to the company’s blog exploded. But it wasn’t just about the traffic. The data showed about 6 percent of people who visited the blog went on to explore other areas of the company’s website. This is significant considering the average conversion rate of online shoppers across all industries is less than 3 percent. 


Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank. 

For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.

Keyword Tracking in SEO: The 5 Irrefutable Laws Keyword tracking is like calorie counting. It’s time-consuming and boring and unexciting. But if you will yourself to do it, day in and day out, you’re all but guaranteed to see positive results. Where diligent calorie counting leads to weight loss… …diligent keyword tracking leads to higher rankings on search...


If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.

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Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.
You ever hear that phrase, “It’s easier sell gold than it is to sell shit”? No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well…you know. In the beginning, a lot of websites try to create useful content on their blog for their audience but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving xyz. Not only is there no shortage of that content, it’s the last thing that’s going to make you stand out from the crowd and make a lasting impression.
“To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.”
This article has helped me A LOT. You see, I’m starting a new venture. This is the first venture of mine where I will be really trying to drive good free traffic. I never really tried before. This new venture (site) is ‘the one’. It literally HAS to work if I can get enough quality, targeted traffic to it, and this site could make BILLIONS. So what I am looking for is high quality, PERMANENT (no work needed to maintain – long term – hands-free), targeted, free traffic, and this article has laid out one of these types of traffic sources. A very good one.
On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition. 

Elna, I love it when pro bloggers write how-to posts that are highly highly valuable to their readers. This one is top notch … as you will see by how I share my NAME and blog with this comment. What a brilliant idea that I could never have thought of on my own EVER. This one is getting pinned all over the place. I love sharing content that really helps people.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!

I have noted it has become harder to build an audience in 2019 than in previous years. Among things that happened which were once reliable target sources are now diminished. Facebook very limited visibility unless you pay, Stumbleupon closing down Mixed is nowhere near as good as know Stumble options which led to easy leads, Twitter and Facebook no longer connected, alot of free tools now have to be paid for with Twitter.

Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
Targeted advertising greatly increases your chance of reaching new customers and expanding your websites potential. We give our clients the chance to buy real traffic by serving your landing page to millions of visitors globally. Speak to one our support members or see our about section for more information on how our platform operates and how we can help you today!
In this section you will find sites that are most popular in Australia and have huge Australian traffic. If you are targeting Australia for your business or website traffic then these sites are for you.It will help you to increase website  traffic from Australia. 1. http://adelaideexchange.com.au 2. www:/ebay.com.au 3. http://www.ockalist.com.au/ 4. http://www.carsearch.net.au/ 5. 6.http://www.freeadsau.com/ 7. http://www.newsclassifieds.com.au 8. https://www.gumtree.com.au/ 9. http://hukes.com/ 10. http://www.ozfreeonline.com
How can you get the context part right? It begins with planning topics that are a good fit for your customer personas and then aligning them with appropriate high and mid-volume keywords. As Content Marketing Institute discusses, be very careful not to “over” optimize – keyword stuffing or trying to rank for a keyword just because it has a lot of searches can backfire on you. Always keep that target audience in mind.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.
You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to increase website traffic to get the sales rolling in. From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Tyler is an award-winning digital marketer, SEO veteran, successful start-up founder, and well-known publishing industry speaker. Tyler also serves as the host of Pubtelligence, a publishers-only event hosted at Google offices around the globe. Tyler describes his core competency as learning. He has composed content for some of the world’s top publications and has over a decade of experience building businesses in the digital space. Tyler is currently the Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
If you were to ask someone what the difference is between direct and organic website traffic, they would probably be able to warrant a good guess, purely based on the terms’ wording. They might tell you that direct traffic comes from going straight into a website by entering its URL into a browser or clicking a bookmark, while organic traffic comes from finding the site somewhere else, like through a search engine.
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