Hi SEO 4 Attorneys, it could be any thing is this for your site for a clients site.It could be an attempt at negative SEO from a competitor? The thing is people may try to push 100's of spammy links to a site in hopes to knock it down. In the end of the day my best advice is to monitor your link profile on a weekly basis. Try to remove negative links where possible if you cant remove them then opt for the disavow tool as a last resort.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
Facebook is keen to promote streaming video – the success of Twitch.tv has them drooling. This means that Streaming videos are given massive “reach” – more people see them. They’ll show your video to more of your page subscribers, more group members, etc. If the video is good, you’ll get lots of shares and likes, and this can build your audience rapidly.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
You aren’t going to get very far if you don’t know who your readers are and you’re not making an effort to communicate with them on a more personal level. Setting up a sign-up in your posts and on your site for a newsletter is one of the most powerful ways to keep your readers excited about the work you’re doing. Consider using a tool to manage your lists as well, like ConvertKit.
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While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.
However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?
I am the founder of Credo. I have 10 years of SEO and digital experience, across agencies and in-house, and have worked with some of the largest websites on the internet to drive growth. I live in Denver CO with my wife and dog. I am an entrepreneur, speaker, writer, skier, rock climber, and plan to visit every continent on Earth. You can find me on Twitter and LinkedIn.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
If you write online at all, then you probably know Q&A platform Quora. Quora is a fantastic place to find questions people are asking around your area of expertise. Write a great answer, share it socially to get some upvotes, and watch your traffic (and referrals!) soar. At this time of writing, we receive about 10,000 views a quarter on our answers and have received over 320,000 in the last few years:
An obstacle almost any organization will face is growing the number of the inbound link while maintaining high quality of links. At TINYpulse, we typically avoid acquiring backlinks through forums, blog comments, and social media sites. To maintain quality, we seek out influential journalists or website content coordinators via tools such as Buzzsumo and Ahrefs. They are a fantastic resource for relevant news and story angles that provide the most value to their readers, simply by filtering by the most popular content.
If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
Tyler is an award-winning digital marketer, SEO veteran, successful start-up founder, and well-known publishing industry speaker. Tyler also serves as the host of Pubtelligence, a publishers-only event hosted at Google offices around the globe. Tyler describes his core competency as learning. He has composed content for some of the world’s top publications and has over a decade of experience building businesses in the digital space. Tyler is currently the Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
The great thing about the Internet is that you can publish any type of content you want. By creating longer form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.
Website speed is a big factor that's related to relevancy. Your site is far more relevant if it loads quickly. To that end, find a good content-delivery network (CDN) you can incorporate such as Amazon's CloudFront or other services. CDNs help to spread your content across servers all over the world and serve them to the nearest visitor. Also, reduce and optimize images and use a service like Oleg Schegolev's SEMRush to help identify performance issues with your site's speed.
What this means is that if someone visits a website and is logged into their Google account, the site owner cannot see the search keywords they used to get there. This has resulted in a great deal of organic traffic being incorrectly marked as direct. The same thing happened to Apple iOS 6 users carrying out Google searches through the Safari browser, after the operating system’s privacy settings were changed, as Search Engine Land reports.