Your audience seeks out your content or is a regular consumer of your content. Website traffic to your property could be from your audience, but if you’re completely dependant on a 3rd party platform to send the traffic to your website, it may be the platform’s audience that you’re borrowing. (that’s something we talked about on Episode 47 of the Publisher Lab Podcast)

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
When someone is looking for the type of product or service your company sells, they may visit an online directory to find a company that provides that product or service. Getting your business listed on these directories is a great way to get your brand name out there and generate new leads. Look for online directories specific to your industry, and get your company listed on reputable local business directories.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
“A good way to look at generating sustainable traffic (or organic traffic) is to think of it as creating helpful and relevant content for your target audience. What topics are your audience always searching for? Write a blog post to help answer their questions. Are your blog posts becoming outdated? Update the content so that your audience will still find it useful.
Not sure exactly why, perhaps I used a number too big and since my page is about classifieds, it probably seemed too much to browse through 1500 ads, I assume? Somewhat like you would post 800 tips for better ranking? Don’t know, will try to change things a bit and see how it goes, but you really gave me some new suggestions to go for with this article. Thanks again 🙂
“A good way to look at generating sustainable traffic (or organic traffic) is to think of it as creating helpful and relevant content for your target audience. What topics are your audience always searching for? Write a blog post to help answer their questions. Are your blog posts becoming outdated? Update the content so that your audience will still find it useful.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm

Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!


Your website pages, landing pages and blog posts are the fuel—you have to keep feeding the machine with great content, or it won’t drive anyone to visit your site. With an engine and fuel, your car will get you from Point A to Point B, but it will only go so fast. It has its limits. What’s the difference between an A-to-B car and a high-performance sports car? Horsepower.
Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.

To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Tyler is an award-winning digital marketer, SEO veteran, successful start-up founder, and well-known publishing industry speaker. Tyler also serves as the host of Pubtelligence, a publishers-only event hosted at Google offices around the globe. Tyler describes his core competency as learning. He has composed content for some of the world’s top publications and has over a decade of experience building businesses in the digital space. Tyler is currently the Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?

Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
Wonderful tips have been shared in this article! A complete guide on how to increase traffic using social media platforms. We all must be not be aware of most of the things. I am pretty sure, this article is going to be very useful and helpful for all the bloggers and website owners to get more followers and engagement to promote their marketing and run a successful business.
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
How? Well first of all, when Google or other search engines serve up your website in search results, they take signals from the words you use to try to deliver meaningful results to the searcher. This means you want to be quite strategic about the words that you choose – what is your target likely to be searching for? What words do you really want to rank for?

Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.
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