An obstacle almost any organization will face is growing the number of the inbound link while maintaining high quality of links. At TINYpulse, we typically avoid acquiring backlinks through forums, blog comments, and social media sites. To maintain quality, we seek out influential journalists or website content coordinators via tools such as Buzzsumo and Ahrefs. They are a fantastic resource for relevant news and story angles that provide the most value to their readers, simply by filtering by the most popular content.

So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
Elna, I love it when pro bloggers write how-to posts that are highly highly valuable to their readers. This one is top notch … as you will see by how I share my NAME and blog with this comment. What a brilliant idea that I could never have thought of on my own EVER. This one is getting pinned all over the place. I love sharing content that really helps people.

For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.

On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.


Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Gross, public speaking! But no, seriously. If there’s a conference going on that’s closely related to your niche, do everything you can to get there. I’ll never knock networking online, but there’s something about reaching a targeted, focused, engaged group of people face-to-face that is a whole new level of promotion and networking. As a bonus, you’re sure to run into tons of other people doing the same thing, which means a million opportunities for collaboration.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
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