Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way. 

Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
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If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The trick is to offer something your audience can truly benefit from–like a freelance contract template, or advice on how to write a great freelance proposal.
Great post Matt, I am just getting more into traffic and seo so reading through most of your content… Just tested my site and it wasnt too good 54/100 mase some changes on the images and now 68/100 with more suggestions to improve on, which I will need to learn more about … I have also added a large image on Yoast seo for Twitter so will see how that goes too… Thanks Again :)
5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases – but don’t go for the big shit like “business ideas” because you’ll never get anywhere. Instead, aim for long-tail keyword phrases, like “best side business ideas” – fun fact: that’s a real example of a long-tail keyword I use for my blog.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
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For this, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur – which will be impossible to land in the beginning anyway – what you should focus on is finding something that fits with your style and niche. It’ll help you build your brand, get connected with interested readers, and look great for networking possibilities.
So there you have five of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll boost your organic search rankings and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your list to visit your site. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more visitors. By using these five methods, you’ll have more traffic and increase revenue in no time.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
Wow. This is really great stuff. I just stumbled across this on Pinterest. (proving the power of that venue!) I have been blogging for over 10 years and listen to Gael and Mark too, so most of it was just refresher for me. But your list was exceptionally well written, complete and compelling. I actually thought pretty hard to come up with something that I could say, “Hey I got one more thing for you” and came up blank. So kudos to you! 

It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
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