Backlink Training: Our Full, Free Course on Backlinks and Link Building for SEO “If you build it, they will come.” That statement may have worked in Kevin Costner’s 1989 movie but certainly not in today’s competitive world of online marketing. You need to get more proactive. You need to become an SEO fighter. A warrior. A champion. Mind-blowing content is a great start, but...
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Website traffic is the lifeblood of many digital publishers around the globe. Anyone working with a digital media property, brand, blog, or popular website likely relies on website traffic for the majority of their digital revenue. But, as the digital publishing ecosystem evolves and changes, where should digital publishers begin to look for new streams of website traffic?
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

A blog is one of the best ways to generate website traffic and get new leads. In fact, studies show that businesses with a blog get 55% more website traffic than those that don’t have a blog. A well-written, frequently updated blog that addresses the problems and interests of your target audience will keep visitors coming back. And the results are cumulative—according to one study, blog posts continue to drive website traffic up to 700 days after they go live.


Quora is like Yahoo Answer’s older, much better-looking sibling. People ask questions like, “I’ve started a blog. How can I increase blog traffic?” and people who provide in-depth, clever, and witty answers – like I gave here – are heavily rewarded. That response is what inspired me to update and expand on my advice in that answer today! Oh, and by the way, as of writing this post, my answer there has almost 90,000 views. Not too shabby.
For one thing, when someone clicks on your article from a paid source, there’s a chance that if the content is good, they’ll share it and draw in even more organic traffic. Secondly, there has been evidence to show that paid listings have a positive impact on your search presence and can boost results from organic listings. Note that a paid ad in itself doesn’t boost your search rankings, but it contributes to your overall presence and may lead to further searches of your brand later on.
Find relevant Facebook Pages and Groups and start commenting and engaging with others. Don't spam. Don't promote. Not at first at least. But, comment and engage. Add value. Then, and only then, when the opportunity is right, direct them to a relevant piece of content on your site that would help add to the conversation. When done right, not only can you get the right eyeballs, but those prospects can quickly turn into customers.
In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?
The other way visitors can access your website is by coming from other websites; in this instance, the user lands on your website after following a link from another site. The link that the user clicked on is referred to as a “backlink,” as it links back to your website. This traffic is much more beneficial to the search engine optimization (SEO) of your website as opposed to direct traffic, which has little to no effect. The reason is that Google and other search engines interpret backlinks as little doses of credibility for your website. If other credible websites are linking to your site, that must mean it is comprised of relevant and accurate content, which is exactly what search engines want.
YouTube is a powerful medium. We all know that. But, how many people are confident enough to put themselves out there and create YouTube videos? Not many. But, considering how much reach YouTube has, and the fact that it's the number two search engine in the world behind Google, more people should leverage this platform. Find ways to make instructional videos that add loads of value. And do it often.

Quora is like Yahoo Answer’s older, much better-looking sibling. People ask questions like, “I’ve started a blog. How can I increase blog traffic?” and people who provide in-depth, clever, and witty answers – like I gave here – are heavily rewarded. That response is what inspired me to update and expand on my advice in that answer today! Oh, and by the way, as of writing this post, my answer there has almost 90,000 views. Not too shabby.

However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
Facebook is keen to promote streaming video – the success of Twitch.tv has them drooling. This means that Streaming videos are given massive “reach” – more people see them. They’ll show your video to more of your page subscribers, more group members, etc. If the video is good, you’ll get lots of shares and likes, and this can build your audience rapidly.
You could hire an SEO expert, an advertising manager and an in-house videographer and hope you generate enough revenue to make up for their salaries. Or you could work with a marketing agency that has expertise in all three areas. An agency can quickly evaluate what’s working and what isn’t so you can shift gears more easily—for instance, redirecting some of your PPC spending to improve SEO and organic traffic.

Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.
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