Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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The company had been blogging for five years, but no single blog post had ever received more than 1,000 views. By promoting just a few posts with native advertising, traffic to the company’s blog exploded. But it wasn’t just about the traffic. The data showed about 6 percent of people who visited the blog went on to explore other areas of the company’s website. This is significant considering the average conversion rate of online shoppers across all industries is less than 3 percent.