How? Well first of all, when Google or other search engines serve up your website in search results, they take signals from the words you use to try to deliver meaningful results to the searcher. This means you want to be quite strategic about the words that you choose – what is your target likely to be searching for? What words do you really want to rank for?
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.

If you were to ask someone what the difference is between direct and organic website traffic, they would probably be able to warrant a good guess, purely based on the terms’ wording. They might tell you that direct traffic comes from going straight into a website by entering its URL into a browser or clicking a bookmark, while organic traffic comes from finding the site somewhere else, like through a search engine.


In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
But some schema extensions are targeted at search engines. These code snippets tell Google which elements you would like to display next to your links in the search results. Of course, Google isn’t obliged to follow your instructions, and they can totally ignore the schema you insert in your code. But often, Google honors the schema you insert in your pages.
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.

Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
Just to take the Quora strategy as an example, what you would do is look for questions that are related to your content, preferably those which don’t yet have a lot of good answers or those that you really have something valuable to add to. You then provide a quality answer, that is, one that really adds value to the conversation. No one likes seeing those answers where someone has simply said “I wrote about that recently, check it out.” People give upvotes to good answers and the answers with the most upvotes are always found at the top of the thread.

You probably already have a budget for a lot of these activities, so you may just need to reallocate some of your spending. For instance, maybe you already have an in-house writer who handles your company’s blog and social media. She has a basic understanding of SEO, but she’s not looking at search data to shape the editorial calendar. You saw a spike in organic traffic a few years ago when you launched the blog, but now it seems to have reached a plateau. To make up for the slow growth there, you’ve been investing a lot more in Google Ads. The ads help with visibility, but they’re not getting the conversions you want. You also want to create some professional looking videos, but the extent of your staff’s experience is using their iPhones to capture their dogs’ new tricks. 
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
Great post Matt, I am just getting more into traffic and seo so reading through most of your content… Just tested my site and it wasnt too good 54/100 mase some changes on the images and now 68/100 with more suggestions to improve on, which I will need to learn more about … I have also added a large image on Yoast seo for Twitter so will see how that goes too… Thanks Again :)
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Your website pages, landing pages and blog posts are the fuel—you have to keep feeding the machine with great content, or it won’t drive anyone to visit your site. With an engine and fuel, your car will get you from Point A to Point B, but it will only go so fast. It has its limits. What’s the difference between an A-to-B car and a high-performance sports car? Horsepower.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Understanding the intention of your organic visitors is the heart of search engine optimization. Before you dive into finding keywords for your website or do any other SEO hack to optimize your site, it’s worth taking a moment to determine whether your website is driving the right traffic to your site and if it really delivers what your organic visitors want.
Yes the article was highly informative it\’s very very useful to the newbies like me in the field of digital marketing, It shows instead of creating some website / blog waiting with hope for the traffic to come instead put more logical steps. Promoting at the different sources where usually traffic can be built for the websites excellent insight hope we can use to the fullest extent with your further guidance & support of-course.

Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!


“To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.”

It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
Targeted advertising greatly increases your chance of reaching new customers and expanding your websites potential. We give our clients the chance to buy real traffic by serving your landing page to millions of visitors globally. Speak to one our support members or see our about section for more information on how our platform operates and how we can help you today!
The Similar Web website traffic checker tells you the total number of pageviews, visit duration, top traffic sources, and more for competitor websites. This website traffic checker even tells you the top referring sites so you can create a game plan to reach out to those websites to get links to your own website. You’ll know the percentage of paid versus organic traffic to help you better understand how to better strategize your traffic generation.
If you were to ask someone what the difference is between direct and organic website traffic, they would probably be able to warrant a good guess, purely based on the terms’ wording. They might tell you that direct traffic comes from going straight into a website by entering its URL into a browser or clicking a bookmark, while organic traffic comes from finding the site somewhere else, like through a search engine.
This is one of my favorite ways to connect with other entrepreneurs like myself, chat with them, and usually learn quite a bit – I feature them on my podcast, The Side Hustle Project. I started the podcast as a way to feature thought leaders in my industry and learn about what it took for them to succeed in their side hustle – and it’s the perfect opportunity for content outreach too. When the podcast airs, most of them will share it with their audience.

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 
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